Features Overview
Essential Features For Personal Branding
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You're not in the car business; you are in the people business, so how are you currently connecting with customers? If you're simply relying on your dealership website, take a close look and ask yourself how the dealer site is helping build relationships between you and your customers. If you are only relying on your own Facebook page for car sales, how are you standing out from everyone else doing the same thing? CSW does not just give you a personal website for car sales; we provide the tools needed to succeed. Tools to capture and keep your own leads instead of losing them to coworkers. If you use the tools we provide, you will sell more cars, it's that simple.
Customizable Themes
Designs created for everyone's taste. Drag and drop content, slideshows, videos, and more.
Change as often as you wish.
Color Scheme
Change individual colors or select from pre-set color schemes with one click in your admin panel.
It's that easy. It's your website, make it personal! As easy as a click of the mouse with our intuitive admin panel.
Analytics Monitoring
We connect you to analytics that give you the broad picture behind the scenes of how you are doing advertising your website. You will see where your traffic is coming from and which pages are viewed most. This shows you how great you are doing and what you need to improve on.
Search Engine Optimization (SEO)
Our sites are optimized for major search engines like Google, Yahoo, and Bing. While we cannot promise a particular placement, this allows you the best opportunity at being included in the top of relevant search results. Metas are placed on each vehicle so that when a car shopper is "Googling" a year, make and mode, and you have that vehicle in stock, your website appears in their search.
It is ALL about generating leads. CSW knows how to help you get them!
Lead Generating Forms
CSW provides MANY lead forms to help you gain more customers. Leads are sent directly to your inbox, so you know that lead is yours and only yours.
Credit Apps
Generate even more leads with your own credit application to pre-qualify customers. Collect just basic contact info or complete details of your customers.
Instant Notifications
Get notified immediately by text message when new leads arrive. Quicker response times mean happy customers and ultimately, more sales!
Lead Management
Keep leads stored in your account forever as you continue to build your client base. Use the info for future marketing campaigns or long-term follow-up.
Branded inventory always leads back to you
We make sure that everyone knows who you are once they visit your website. After all, your name is your brand. We put your name out front and center!
Inventory Automation
Inventory can be pulled from your main dealership to your site so vehicles and pricing are always up-to-date. Spend your time selling cars, not listing them. You do however have the ability to use our inventory app to add vehicles and photos.
Inventory Distribution
We take your vehicles from your website and distribute them to third party classified sites under your own name to get you more buyers.
Inventory Management
It's easy for you to manage inventory through your admin panel. Update your inventory in real time. Set featured vehicles for maximum visibility to move aged units.
Custom Overlays
Brand your vehicles with custom overlay images to help build your brand more efficiently. Your own contact info and marketing message on every vehicle image.
Utilizing Social Media? You should be, and we can integrate that too!
After all that time you put into Facebook, Twitter, Instagram, and others, it is important to get a return on that work.
Links to Profiles
Link to all of your social media profiles directly from the homepage of your website. Branded icons for each site appear instantly when adding your profile links.
Embedded Widgets
Visitors can follow you on Facebook or watch your YouTube videos without even leaving your website. Keep them engaged and keep them on your site for a winning strategy.
Automatic Sharing
Set up automatic posting of vehicle inventory as well as customer testimonials. Show your social media followers your great vehicles and happy customers. Generate traffic to your own site from social profiles, and get referrals without even having to ask for them!
Customer Sharing
Any customer can share any page of your site with one click. “Hot” vehicle on the lot? Customer sharing that vehicle on their own social media brings more customers to your site.
Content Management
While some automated content is available, you May also add your own content through the CMS. Whether adding a new page or editing an existing page, add or edit content on the fly with just a few key strokes. Edit text, add photos, and even create custom Meta data info for SEO. Perfect for those who want to be in control, and equally as easy to use for those who are not website experts!
CMS Pages
Create your own pages within the CMS to showcase anything and everything that helps you sell more cars. The most common pages are already there for you to use, like contact pages, directions, vehicles, and reviews, and you can create custom pages for virtually any purpose you can imagine.
Less Time Writing
Take advantage of pre-written content to get up and running quickly. Simply adding a link to a Facebook profile or YouTube video on your homepage instantly creates sections for each, with your page and/or video embedded automatically to give the feeling of a content-rich site for your visitors. Use stock slideshow images and featurettes, edit them to suit your own needs, or easily create new ones in seconds.
More Time Selling
Once your website is up and you have tailored content to your needs through the Content Management System, your site can run on autopilot with minimal need for updates through the CMS, allowing you to spend your valuable time selling cars instead of writing.
How-To Videos
Create video gallery pages with multiple videos embedded on the same page. Clients can watch any or all of your videos without ever leaving your site, which adds even more value for those customers. Showcase how-to videos for your customers and help them with common questions like how to connect their phone to the vehicle Bluetooth receiver. Quality, useful content gives your customers reason to check your site often and provides them value in buying from you.
Personalized Customer Videos
Video gallery pages can also be used to showcase past clients. Imagine a new car shopper visiting your site for the first time and seeing 50 videos of past clients saying how great their experience was with you as their salesperson. A powerful sales tool indeed.
Event Photo Pages
Personal car salesman websites are meant to help you connect with your prospects and customers on a personal level. Car shoppers like to know the person guiding them through their substantial investment is a real person. Photo albums aren't just for family, they're great to show off your latest dealership event and generate a buzz.
Connect on a Personal Level
Photo gallery pages can be created as albums to show your clients that you care about your community and are a real person just like them. Show off your fundraising efforts for a local charity or your volunteer coaching photos from your kid's sports team. Show photos of your family so clients can see you're a real person just like them. People buy from people they connect with, and photo galleries help foster that connection.
Show potential customers how happy your past customers are with online reviews. Display those positive comments and sell more cars!
Customer Testimonials
Submit customer reviews on your own site and they can automatically receive a link to their own review. They share their photo with friends, your site gets traffic.
Referral Business
When people talk about their first-hand experience with you, their friends and family listen, and that means increased customer referrals.
Rating System
Clients submit reviews which can then be published on your site. Solicit feedback and ratings, and then share each one on your social media for maximum exposure.
Dealer Rater® Integration
Link to your Dealer Rater profile directly from your homepage. Show clients you're a credible, professional salesperson with positive reviews from trusted 3rd party sites.